A lot of people in the industry talk about ‘carving out a niche’. I think many spend way too much time trying to do that. We have an ever increasing population that requires the services we, as an industry offer. There is never likely to be a shortage of people wanting to lose weight or shape up. Outside of the remit of most coaches however there are a few specialist areas that are constantly in dire need of specialist attention.
The need for education surrounding diet and nutrition is critically important never more so than in the diabetic population. The need to understand, regulate and control diets whilst being able to maintain normality and a sound relationship with food is never more important. Not only that but the material benefits people seek are still there.Phil has a thorough appreciation of this and took his experience of living with diabetes alongside his comprehensive education, has created something very special with Diabetic Muscle and Fitness. Phil remains my go-to guy for the diabetes-related content we utilise within the Advanced Coaching Academy. He’s a true credit to the industry and someone I’m pleased to regard as a friend.
Thanks Phil for all you do and keep up the great work!